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Hansol Children’s Museum
Branding
2012

Credit
Director : Joonki Min
Design : Joonki Min, Lara Lee
Illustration : Lara Lee
Storygram Develop : Seongwan Park
Website : SPAAAADE
Collaboration with Flying City
Description

Background
Hansol Children’s Museum is designed to transform an early childhood experience into an adventurous story. By allowing the child to take on the life of a character in the story, we foster in them an adventurous spirit, curiosity and creativity.

Professionals with expertise essential for our enterprise have been perfecting our museum. First, our programs were created in collaboration with renowned professors in early childhood education, art and literature. Second, our museum spaces designed by artists specializing in early childhood art education help children to become engrossed in their role and develop their artistic sensibility. In addition, our teachers are well-experienced professionals in early childhood education, art and play. They are wonderful guides who help children to gain knowl- edge through active participation.

Hansol Children’s Museum is positioned to be the most creative and artistic museum for the early childhood stage. Our museum inspires children in early childhood to learn about themselves and the world around them. In an environment of highly artistic exhibits with empirical education programs, children have the opportunity to grow in artistic sensibility and knowledge.

Concept
The various shapes of the logo are based on children’s toy building blocks. The shapes, composed of straight or curvy lines, can be interpreted differently depending on the angle and how you put the logo blocks together. The shapes can become a hat, an elephant, a bottle,a hedgehog, a person, a pouch, a mole, a mountain, a puppy, a wave, and so on, so that they create new patterns, expressions and narratives.

This is a similar approach to when we ‘see’ things in the clouds as children would, or a creativity lesson on ‘making images’ such as those run by Bruno Munari, in which he would tell children to tear a piece of paper randomly then to draw whatever they imagine on it. For example, a longish scrap of paper might become a building or a snake.

In terms of shape and colour, the reason that basic forms and prime colours are excluded is to stimulate an alternative sensibility in the children. As Hansol Children’s Museum aims to awaken children’s creativity and curiosity, we hope the logo will be a stimulus to fire up their imagination.
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